Thanks to the natural protection from the winds that bless the city with good weather, El Hoyo is the privileged place for the production of fine fruit, which is why in 1986 was declared the National Capital of fine fruit. Since then, every year in January they celebrate the National Fine Fruit Festival in order to honor the main economic activity.
Immersed in an endless variety of landscapes, green valleys, clear lakes, tireless rivers, imposing mountain ranges, this town of the mountain range is presented as the place to relax in any season and in summer enjoy the riches of nature, enjoying the berries in the area.
The main objective of the celebration is to present the artistic and cultural manifestations of the local productive work. It gives tourists the chance to taste fresh and processed berries, as well as purchase any of these products or regional crafts and enjoy a musical festival that gives color to the celebration.
Moreover, in the event there are conferences, meetings and exhibitions related to the activity, involving producers in the area and official institutions in the production area. And no shortage of sports activities like racing, cycling, football and equestrian events, among others.
It is estimated that the number of competing public is 10,000 people per day, who every night live in the cultural arts show presented by regional and national artists on the main stage. The sound and color takes over each night, culminating in a popular dance until the wee hours of the morning.
Last but not least, the closing night of the festival they crown a girl, among several that are postulated as the new National Queen of Fine Fruit to represent the town of El Hoyo for one year .